TES Global, the largest supplier of paid-for teacher recruitment advertising in the field of education has just published their accounts for the year ending 31st August 2020. Those so far published are for TES Global Limited. Those for TES topco are yet to appear. The published accounts can be found on the Companies House page, by searching under TES Global.
The accounts for the year to 31st August 2020 included almost six months of the pandemic, so it is not surprising that turnover from continuing operations fell by around £2 million to £59.2 million. Thanks to interest receivable and other income of £25.3 million, the Group made an overall profit of £22.3 million. Without that income there would have been a loss of around £3 million; this despite cutting the wages and salary bill from just under £14 million to around £9.5 million, and slashing headcount from 235 to 191.
The sale of the TES owned Teacher Supply Business in December 2020, for a total consideration of £27 million including upfront cash of £12.5 million, will no doubt further help to strengthen the balance sheet. However, the income from those businesses were, presumably, included in these accounts.
Of interest to me, as Chair of TeachVac, and no doubt civil servants at the DfE running the DfE teacher vacancy site, was how the TES was doing serving the teacher recruitment market, and how much cash was it securing from state-funded schools for recruitment advertising, all of which is now on-line, like both TeachVac and the DfE sites.
As the TES has been pursuing a policy of persuading schools to pay an annual subscription for several years now, rather than point of sale advertising, the TES Group income has been less affected by the downturn in vacancies during the pandemic than it would have been if each advert had been paid for individually. A quick calculation from the published accounts suggests that while overall revenue fell by 4%, advertising revenue continued to benefit from the switch to subscriptions. Such income rose from £37.6 million the previous year to £42.4 million in 2019-2020. Traditional advertising income fell from £17.7 million to £10.9 million during the same period.
The TES has some 1,000 international schools and presumably schools elsewhere in the United Kingdom, as well as non- state-funded schools that contributed to the £42.4 million of revenue. A generous estimate might suggest perhaps £35 million was paid by state-funded schools in England in subscription income in 2019-2020 to the TES.
It is interesting to compare this with the DfE evidence to the STRB earlier this year, where at paragraph 45 they stated that:
With schools spending in the region of £75m on recruitment advertising and not always filling vacancies, there are very significant gains to be made in this area. Over 75% of schools in England 14 are now signed up to use the service and over half a million jobseekers visited Teaching Vacancies in 2020. https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/967761/STRB_Written_Evidence_2021.pdf
According to the latest DfE announcement, some 78% of schools have now signed up to the service https://www.publicsectorexecutive.com/articles/councils-encouraged-sign-dfes-free-teaching-vacancies-service?utm_source=Public%20Sector%20Executive&utm_medium=email&utm_campaign=12340062_Newsletter%2027%20Apr&dm_i=IJU,7CHNI,AUR327,TT9F6,1
I wonder where the other £30 million of so is going – surely not to the local press or eteach and The Guardian?
Either way, that is still a lot of cash schools are spending because they don’t have enough confidence in either TeachVac or the DfE sites to allow them to take the risk of not signing up to the TES. Or is it just inertia?
If the government is serious about helping schools save this money spent on recruitment advertising for other purposes, and the cash will surely be needed in the post-pandemic world, however speedy the recovery, given the amount of public cash spent in the past twelve months. There must be a campaign to encourage teachers to use the free sites, and for schools to always ask where applicants either received notice of the vacancy or saw the vacancy that they applied for. This will allow schools to evaluate the effect of paid-for advertising and the TES subscription compared with the use of the free sites instead.
Interestingly, TeachVac reached a new high of 6,000,000 hits in twelve months at the end of April. This was despite the fall in vacancies on the site during the past twelve months as schools cut the number of teaching post advertised.
May 2021 should be the first 1,000,000 hit month for TeachVac, with corresponding highs in visitors and vacancies matched as schools return to a more normal recruitment pattern, as explained in a previous post on this blog.
