Tag Archives: labour market for teachers

TeachVac’s intelligence reports

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TeachVac has created a new suite of reports on the labour market for teachers. These report on the current state of play in the market for specific areas. However, reports by subjects and phase across wider areas are also available on request to those interested in specific curriculum areas. http://www.teachvac.co.uk

The basic report tracks the vacancies for teachers from classroom to the head’s study across schools in a given area and reports the finding by subjects or the primary phase in three categories:

The reports can be tailored to cover any grouping of schools, although local authorities and dioceses are the most common formats. However, MATs and parliamentary constituency-based report are also possible, along with reports for schools in either Opportunity Areas or the new Education Investment Zones or whatever they are called today.

Academies

Maintained schools

 Private Schools

Reports are produced up to the end of the month, with current report for 2022 covering the period from January to the end of May 2022.

The reports are currently useful for those considering the shape of teacher preparation provision in the future by demonstrating the actual need for teachers in specific parts of the country across both the State and private school markets. The DFE’s own evidence doesn’t take into account the private sector demand for teachers and misses out on some school in the TeachVac pool.

TeachVac’s reports can also be useful for those concerned with professional development by identifying middle and senior leader vacancies where the new postholder may need some professional development.

The basic reports on an individual or group of local authorities costs £250 per primary or secondary sector for a 12-month subscription.  Prices for other grouping or for multiple groupings are negotiable depending upon the amount of work required.

Sample reports are available on request from either John Howson at dataforeducation@gmail.com or enquiriies@oxteachserv.com

Reports can be generated for data up to the end of the previous month in a matter of days once an order has been placed.

Labour Market for Teacher: don’t overlook the middle leadership needs of schools

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The labour market for teachers can be divided into three main segments: classroom teachers; middle leaders and senior leadership. The first and last receive the most attention from researchers, but middle leadership needs are often overlooked and can be under-researched. This seems to be the case in the latest NfER research into the labour market for teachers published today. Teacher Labour Market in England – Annual Report 2022 – NFER

The market for middle leaders is closely tied to the classroom teacher market because middle leaders start off as classroom teachers. How quickly they will be promoted depends upon the subject or specialisms. In some subjects, where there are lots of part-timers, promotion can come swiftly. Music teachers working in small secondary schools have been known to be in charge even as NQTs, but hopefully such a state of affairs is rare these days.

Of more concern are the subjects where there has been chronic under-supply of new entrants into the profession. Last week, I talked to a group of headteachers under the auspices of the Corporation of London about this issue.

Here were my findings in relation to the possible supply of middle leaders in just one subject: design and technology.

The ITT Census for 2013, conducted by the DfE, recorded some 410 people preparing to teach design and technology via a range of different routes.

After one year of teaching, the number left in the profession was no more than 340 or, allowing for some dropout before completion of their courses, perhaps 5%, then only 320 would still have been in teaching.

Fast forward five years, and using the DfE wastage rates as reported to the STRB, then the remaining numbers of this cohort left in teaching might be in the range of 250-320 teachers.

Using TeachVac data on vacancies, something not available to NfER, recorded vacancies for design and technology teachers with a TLR were 390 in 2020; 470 in 2021 and 230 to date in 2022. Now some of these might be ‘recruitment’ TLRs with little leadership demands, but if even half are genuine middle leadership positions, then they will make a significant demand upon the remaining teachers from the 2013 cohort.

When a single cohort is not large enough to provide sufficient middle leaders there can be a temptation to require leadership of teachers before they are secure in their grip on teaching and learning. It should be possible to use the DfE’s databases to check how soon TLR2s are awarded to teachers in shortage subjects and in what type of schools?

The need for challenging schools to appoint inexperienced teachers to middle leadership positions in the teacher shortages of the early 1970s was the topic that led me to start my research into the labour market for teachers, and also to establish in 1978 an early leadership development course for middle leaders in Haringey’s secondary schools.

Professional development for middle leadership is as important as ever as is ensuring a sufficient supply of teachers with the knowledge and experience to take up middle leadership roles.

Labour Market for Teachers

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Tomorrow the NfER will publish their report on the Labour Market for Teachers. I assume it will say very similar things to the TeachVac Report published in January. A copy of which is available on request

Of more concern at present is not the 2022 labour market – lots of vacancies; not enough applicants in many subjects – but the outlook for 2023.  For more on 2022 see Recruitment 2022: a rough ride to come | John Howson (wordpress.com)

A quick analysis of the DfE’s ‘Get into Teaching’ site reveals that there are still high percentages of courses with the ‘vacancies here’ flag waving. Top of the list is the small number of ‘science’ courses, with 96% of those courses showing vacancies earlier today. Not far behind is Physics, with 93% of the 783 courses showing vacancies.

Interestingly, on 6th March, there were only 777 courses listed. Even though the DfE provides a range of filters, how do you select the best course from 783 varieties? One interesting factor is that a search on Physics ‘QTS only’ courses willing to consider those with a Third-Class degree, such a search brings up 47 courses. Most of the providers of these courses are located in or around the London area or are located in the wider South East region.

When is the government going to provide a strategy that allows all training places in Physics to have a realistic chance of being filled? It isn’t possible to level up, especially in areas with selective schools and many private schools, if there are insufficient teachers in a particular subject or phase. That’s been obvious for many years, but, apart from bursaries, little has been achieved, especially with the failure of the salary scheme option within School Direct.

The good news, well comparatively good news, is that only 42% of the 104 psychology, as opposed to physics, courses currently have vacancies. In PE, two thirds of courses still have vacancies, higher than might be expected for mid-March.

Even 1,412 out of the staggering 1,677 course options for those wanting to train to teach in the primary sector still have vacancies.

Of course, applicants don’t know whether a course has one vacancy or many from the DfE website. These days adding such a feature should be relatively easy to do, even if only in the form of a set of traffic lights: green for lots of space; amber ably quickly; red few spaces left and course might be full by the time your application is received.

I hope the DfE is conducting some evaluation of how the users find the DfE’s site listing courses. Perhaps a map of locations for the course’s teaching base and schools used for practical elements might be another useful addition?

Of course, if the DfE makes any changes to places available all the current evidence might be of little more than historical value. Postgraduate initial teacher training targets: 2022 to 2023 – Official statistics announcement – GOV.UK (www.gov.uk) There will apparently be an announcement in April.

TeachVac launches new service for schools

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The DfE Vacancy site for teachers is still a muddled mess. Eight years ago, well before the DfE woke up to the idea that the internet could be used for low cost but effective job matching, I helped create TeachVac http://www.teachvac.co.uk and made it a free service for schools and teachers.

The basic rationale was simple – modern technology can cut the cost of finding a job and schools could save money as a result. After the Public Accounts Committee complained that the DfE didn’t have a grip on the labour market for teachers, the DfE set about creating a job board of their own.

At the start of the pandemic, I offered to share vacancies that the DfE didn’t upload with them to help to create a single free platform for teachers. Go away, I was told.

So, TeachVac still offers a free service, but is now launching its premium service whereby a school can ensure its vacancies are at the top of the list of matches a teacher receives each day. The service also provides a reminder after a few days so that teachers see the job more than once. Schools also receive labour market updates each month. All this for £500 per year for secondary schools and even less for primary schools across both state and private sectors schools.

Contact enquiries@oxteachserv.com for more information or to sign up and receive an early bird discount.

But, back the DfE site. Where, of course, teachers can only search for jobs in state schools. So, the site isn’t useful to those that don’t mind whether they work in state or private schools.

The front page of the DfE site is a real muddle. There are lists of ‘towns/cities and ‘counties’ although Chester West and Chester East aren’t counties, but unitary authorities. Towns within shire counties such as Oxford, Exeter, Chelmsford and many others don’t have a listing on the front page.  London has a single listing, not even split into the different pay area: not helpful if there are lots of vacancies in the Capital’s schools.

Milton Keynes receives a mention, but the rest of Buckinghamshire doesn’t. Still, there is a search buttons for key words and locations. A search on ‘secondary’ and ‘Oxford’ brings up 12 results. Four are non-teaching posts; two are in special schools or PRUs and only six are in secondary schools.

There is an alert function, but if it sends non-teaching posts as well as teaching vacancies it doesn’t do the job for which it is intended, unless the civil servants at the DfE think teachers that cannot find a teaching post will consider non-teaching roles and have the appropriate qualifications for such positions.

TeachVac is breaking records each month with 500,000+ matches so far in 2022, and over one million in this school year to date.

The earlier a school signs up for the premium service, the higher up the daily list of matches it will be placed. Don’t delay: sign up today by emailing enquiries@oxteachserv.com to express interest.

Not the ITT data for any predictions

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This isn’t the place to discuss a knighthood for a former Secretary of State for Education, except to say I haven’t been more surprised since the time when a Prime Minister knighted his raincoat maker.

I was almost as surprised to find the DfE publishing the February ITT applications data today. Well done for producing the data much faster than UCAS used to achieve. However, it is less helpful not to have a pre-announced timetable for these publications. If there is one, I haven’t seen it.

February marks the mid-point in the annual recruitment cycle, and is the month when it is normally possible to ‘read the runes’ and speculate on the final outcome of the recruitment round, and hence, the labour market for the following year.

At present, 2022 looks a lot like 2020 was at this point, but any predictions made that February turned out to be wide of the mark. I fear that with the war in Ukraine, any predictions this March based on the February data would only be on the basis of a ‘normal’ recruitment round. The remained of 2022 is not going to be anything like normal.

As a result, I am confining myself to saying that the indications to date are less interest from home students and that 10%+ of applications have come from applicants domiciled outside of England. This includes 482 applicants from Northern Ireland and 1,427 for the ‘rest of the world’ category. There have also been 318 applications from people in Wales to train in England.

An interesting piece of analysis made possible by the DfE dataset is the percentage of applicants offered a place, awaiting a decision and unsuccessful with their current application.

The offer category includes those shown as recruited; conditions pending; deferrals and received an offer.

Subject% offers% unsuccessful% awaiting offer
Classics26%49%26%
Music26%49%25%
Business studies15%59%25%
Design and technology26%53%21%
Religious education24%55%21%
Computing18%62%19%
Drama27%51%22%
Physics20%54%26%
Art and design25%52%24%
Geography26%52%22%
Other25%57%18%
Biology21%58%21%
Chemistry20%56%25%
Modern foreign languages20%52%28%
History25%56%18%
English24%58%18%
Mathematics20%58%22%
Physical education24%64%12%
Source: DfE dataset

The table is ranked by the number of applications received, with the subject with the lowest applications at the top and physical education with 4,589 applicants at the bottom of the table. Interestingly, lots of applicants doesn’t always mean a high percentage of offers. Similarly, small numbers of applicants may also mean high percentage of unsuccessful applicants, as in physics (54%) and computing ((62%). Does this mean that quality is not being compromised, perhaps because of concerns over ofsted judgements?  Perhaps, it means more and better applicants might come along later, so it is worth keeping places for them. Unsuccessful applicant percentages will increase as courses fill. Thus, physical education already has the highest percentage of unsuccessful applicants.  

There are still lots of interesting data needed, such as ethnicity of applicants and their outcomes and outcomes by type of course. Perhaps providers could lobby for these changes?

Recruitment 2022: a rough ride to come

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Can you tell anything about the 2022 recruitment round for teachers in England based upon just four days of vacancy data? One of the advantages of a job board such as TeachVac www.teachvac.co.uk is the it has sufficient cumulative data on vacancies that can be allied with data about the numbers of teachers on preparation courses to be able to provide some helpful comments on the labour market, even after just four days of data.

For those that are sceptical of such a claim, consider sampling theory. A simple example is to assume a bowl of soup. A small spoonful will tell you whether or not the bowl if full of hot soup. Now scale up to a vat size container. Will a small sample tell you the same answer for the whole? Now purists might maintain that the bottom of the vat could be hotter than the top; I would agree. Taking that comment to vacancy data means that the comments for England as a whole might well include differences across the regions. Such an objection is true, and that is why each month TeachVac produces regional data for most secondary subjects and the primary sector. But it doesn’t invalidate sampling as a useful tool.

Anyway, back to our sample of 2022, and what I think it tells schools about the recruitment round this year. The first point is that it confirms what was being said at the end of 2021, appointments for September 2022 will be more of a challenge almost across the board as the 2020 bounce in interest in teaching as a career drops out of the supply side.

How bad will 2022 be? Well, nothing of concern in art, PE and history. Indeed, schools might well be starting to consider whether they can make use of an extra history teacher and perhaps an extra PE teacher to make use of the best of the trainees with second subject expertise in the pool of jobseekers.

At the other end of the scale, the usual suspects of design and technology where there will be real issues with recruitment have been joined this year by geography, modern languages and English. In the case of the latter two subjects this is partly because of the number of trainees on courses that will either already have placed them in the classroom or make it likely that they won’t be looking on the open market for a teaching post. Independent schools should take especial note of this fact when considering how easy it will be to recruit a teacher.

Most of the other subjects have seen the size of their ‘free pool’ decline this year compared with 2021, and that will have implications for January 2023 appointments. Such vacancies may be hard to fill in many subjects in those parts of England where recruitment is a challenge; namely London and the Home Counties.

Schools that have signed up to TeachVac’s £1,000 maximum annual recruitment package will receive regular updates on the state of the labour market, including local knowledge. On registration, and at no cost, schools receive a detailed report on the labour market.

Recruiters tell me that TeachVac is ‘too cheap’ to succeed because nothing that cheap could be any good. My principle in founding the job board was to show that recruitment advertising need not cost a lot of money. I still believe that to be true. Do you?

£30,000 starting salary for teachers by 2022?

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The DfE has published the letter it writes each year to the STRB (School Teachers Review Body) about it view of the pay levels for teachers and school leaders. https://www.gov.uk/government/publications/school-teachers-review-body-strb-remit-letter-for-2022?utm_source=HOC+Library+-+Current+awareness+bulletins&utm_campaign=e1c61ffa7d-Current_Awareness_Social_Policy_E_20-12-2021&utm_medium=email&utm_term=0_f325cdbfdc-e1c61ffa7d-103730653&mc_cid=e1c61ffa7d&mc_eid=ae5482b5b9 This year, there is mention of recruitment issues and teacher supply as a factor for the STRB to consider.

The government has clearly accepted the need for a £30,00 starting salary for teachers outside London, with presumably higher rates within the pay bands governing the salary ranges for teachers in and around London. The letter from the DfE states that:

I refer to the STRB the following matters for recommendation:

• An assessment of the adjustments that should be made to the salary and allowance ranges for classroom teachers, unqualified teachers and school leaders to promote recruitment and retention, within the bounds of affordability across the school system as a whole and in the light of my views on the need for an uplift to starting salaries to £30,000.

The cliff edge created by the boundary of the national pay scale and London scales is of importance to many county authorities around London such as Hertfordshire, Buckinghamshire and Oxfordshire. Too large a gap and schools in those areas will face significant recruitment challenges for teachers at all levels from the classroom to the head’s office.

I am not sure why the DfE mentions capital spending in the letter as that is not within the remit of the STRB. However, the DfE does acknowledge that:

Teacher quality is the most-important in-school determinant of pupil outcomes. That is why, in June, my department announced over £250 million of additional funding to help provide 500,000 world-leading teacher training opportunities throughout teachers’ careers. We recognise that alongside this training and development, we also need to reward the best teachers as well as provide a competitive offer that attracts top graduates and professionals into the profession. It is therefore right that additional investment in the core schools’ budget is in part used to invest in teachers, with investment targeted as effectively as possible to address recruitment and retention challenges and, ultimately, ensure the best outcomes for pupils.

Of interest to TeachVac www.teachvac.co.uk is the following.

Considerations to which the STRB should have regard

In considering your recommendations on the 2022/23 and 2023/24 pay awards, you should have regard to the following:

 a) The need to ensure that any proposals are affordable across the school system as a whole;

b) Evidence of the national state of teacher and school leader supply, including rates of recruitment and retention, vacancy rates and the quality of candidates entering the profession;

c) Evidence of the wider state of the labour market in England;

 d) Forecast changes in the pupil population and consequent changes in the level of demand for teachers;

e) The Government’s commitment to the autonomy of all head teachers and governing bodies to develop pay arrangements that are suited to the individual circumstances of their schools and to determine teachers’ pay within the statutory minima and maxima.TeachVac has recorded more than 64,000 vacancies for teachers during 2021, including a record number of vacancies during December 2021. The STRB might like to review the cost-benefits of the different recruitment methods in use at present and comment on their benefits to both teachers and schools.

After all, reducing recruitment costs paid by schools to a minimum will help release cash to pay for higher salaries while increasing the autonomy of headteachers and governing bodies. Perhaps there should be a Recruitment Czar?

Teaching is a wonderful career

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The DfE has today announced the 2022 summer programme for interns in certain subjects that want to consider teaching as a possible career. It is interesting that to the obvious STEM subjects has been added Modern Languages. However, other subjects with significant shortages such as design and technology and business studies still don’t feature in the list. The bias towards an academic curriculum still seems firmly planted in the minds of Ministers. However, at least IT is included, so there is a nod to the future.

In reality not all STEM subjects are included. As the DfE notice makes clear, the aim of the internship programme is to enable undergraduates studying for a degree in STEM-related subjects the opportunity to experience teaching maths, physics, computing or modern foreign languages before they commit to it as a career.

The programme is school-led. Only school-led partnerships can apply for funding. School partnerships can choose to collaborate with an accredited Initial Teacher Training (ITT) provider to develop and deliver their programme.

The partnership lead should submit the application as they will have overall responsibility for the budget. However, they should work in collaboration with partners to develop the proposal.

DfE welcome applications from school-led partnerships across England, however especially welcomes applications from schools in geographic areas where there have previously been gaps in provision, including:

  • Bristol
  • Cornwall
  • Cumbria and north Lancashire
  • Devon
  • East Anglia
  • London
  • Merseyside
  • Oxfordshire

Applications must be for a minimum of 5 participants. Teaching internship programme: summer 2022 – GOV.UK (www.gov.uk)

The DfE has also announced that the ITT Census of current trainees will be published on the 2nd December. This will allow schools to understand what the supply of new entrants into the labour market for next September will look like in each subject.

Interestingly, the number of vacancies being advertised by secondary schools this November is much higher than in recent years, with more than 700 new vacancies listed last week alone. Early data from today suggests there is no let up in the trend to advertise vacancies in what is normally a relatively quiet month. Normally, the most distinguishing factor about vacancies in November is the high number of those that result from a teacher taking maternity leave.

Maybe we are seeing the early signs of the increase in departures of school leaders that have borne the brunt of the handling of the pandemic in schools over the past 18 months. TeachVac will track that trend and report in its annual round up of trends in leadership vacancies.

The DfE is now handing applications for the 2022 entry into teacher preparation courses and the first data from that source that has replaced the monthly UCAS data of past years will provide an interesting insight on how teaching is viewed as a career at this stage of the pandemic.

At the same time rumours abound that the DfE is reviewing how it will handle the vacancy web site it created a couple of years ago and also that the tes is once again might possibly be seeking another new owner.

Regular readers of this blog will know that I wonder why schools continue to pay millions of pounds to a private American owned company instead of investing a few thousand in creating a low-cost site that is jointly owned by the profession and the government.

But then the talk of scare resources is often an easier approach than the actions necessary to overcome the conviction that the status quo must always be funded.

With 7 million hits this year and 50,000+ vacancies at no cost to either the public purse of teachers, TeachVac has shown what can be achieved.

DfE and Teacher Vacancies: Part Two

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The DfE is spending more money supporting their latest venture into the teacher recruitment market. Schoolsweek has uncovered the latest moves by the government to challenge existing players in this market https://schoolsweek.co.uk/dfe-leans-on-mats-to-boost-teacher-job-vacancies-website-take-up/ in an exclusive report.

The current DfE foray into the recruitment market follows the failure of the Fast Track Scheme of two decades ago and the Schools Recruitment Service that fizzled out a decade ago. The present attempt also came on the heels of the fiasco around a scheme to offer jobs in challenging schools in the north of England that never progressed beyond the trial phase.

The present DfE site rolled out nationally two years ago this month. How successful it has been was the subject of a Schoolsweek article earlier this year. https://schoolsweek.co.uk/dfes-teacher-job-website-carries-only-half-of-available-positions/  This blog reviewed the market for vacancy sites for teachers last December, in a post entitled Teacher Vacancy Platforms: Pros and Cons that was posted on December 7, 2020.

In that December post, I looked at the three key sites for teacher vacancies in England. TeachVac; the DfE Vacancy site and The TES. As I pointed out, this was not an unbiased look, because I am Chair of the company that owns TeachVac. Indeed, I said, it might be regarded as an advertisement, and warned readers to treat it in that way.

There is an issue with how much schools spend on recruitment of teachers. After all, that was why TeachVac was established eight years ago. The DfE put the figure in their evidence to the STRB this year at around £75 million; a not insubstantial figure.

Will TeachVac be squeezed out in a war between the DfE backed by unlimited government funding and the TES with a big American backer? At the rate TeachVac is currently adding new users, I don’t think so. After all, the DfE site doesn’t cover independent schools, and in the present market I believe that most teachers want a site that allows access to all teaching jobs and not just some. That benefits both TeachVac and the TES as well as other players in the market, such as The Guardian and Schoolsweek, as well as recruitment agencies.

How much the DfE will need to spend on ensuring they cover the whole of the state-funded job market in terms of acquiring vacancies by the ‘school entering vacancies’ method is another interesting question? As is, how much will it also cost to drive teachers to using the DfE site and not TeachVac or the TES?

A view of TeachVac’s account reveals that Teachvac provides access to more jobs for teachers at less than the DfE is going to spend on promoting their site over the next few months. Such spending only makes good commercial sense if you want to remove a player from the market.

So here’s a solution. Hire TeachVac to promote the DfE site and use the data TeachVac already generates to monitor the working of the labour market. After all, that was also one of the suggestions from the Public Accounts Committee Report that spurred the DfE into action and the creation of their present attempt at running a vacancy site.

Freedom of Information Request

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The DfE’s teaching vacancies web site has been in operation for some time now. Indeed, in the DfE’s evidence to the School Teachers Review Body (STRB) this year they state the following at paragraph 45:

We are also continuing to develop and improve our Teaching Vacancies service, which is a free, national jobs listing website designed to save schools money and deliver high quality candidates. With schools spending in the region of £75m on recruitment advertising and not always filling vacancies, there are very significant gains to be made in this area. Over 75% of schools in England 14 are now signed up to use the service and over half a million jobseekers visited Teaching Vacancies in 2020 https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/967761/STRB_Written_Evidence_2021.pdf

On the face of it the site is doing well. Regular readers will know of my role as Chair of TeachVac, the job site matching teachers to jobs across England that pre-dated the DfE site. After reading the above paragraph, I wondered how the half a million jobseekers number was measured. For most of the time there has been no requirement to log-in and register to view vacancies on the DfE site, so was it just ‘hits’. In that case half a million might seem a low number over 12 months. I am not sure what the TES would claim, but TeachVac is in excess of 5 million ‘hits’ over the last twelve months and heading for 6 million for 2021.

The claim of 75% of schools registered with the DfE says nothing about how often they place vacancies on the site.

A casual glance at the around 1,500 vacancies shown as the total on the DfE site reveals a number of issues.

Firstly, not all vacancies are for teachers. Some are for teaching assistants and others for everything including cleaners, support staff, examination offers and cover supervisors. Secondly, not all vacancies are for posts in schools. Some are in Sixth form Colleges and other institutions not run under school regulations.

However, the most important issue is the number of unique posts on the DfE site. I raised this with the DfE directly recently, and have not yet had a explanation. As a result, I have tabled a Freedom of information request.

On the DfE vacancy site for teachers

How many of the published vacancies on 16th March or nearest available date with data were duplicated.

What was the number of unique vacancies on that day for teachers in institutions operating under schools regulations displayed on the DfE Vacancy site after excluding Sixth Form Colleges, other Further Education institutions and any private sector institutions and posts not requiring a teacher such as Teaching Assistant, cleaner, Examinations Officer and cover supervisor? Vacancies providing services across MATs and not linked to a specific school should also be excluded from the total.

It will be interesting to see how long it takes to respond to the FOI request. Since the answer should be available at the press of a button, it surely should not take long for a response, even after it has no doubt had to be checked at several levels within the Department before being released.

Last week, it was reported to me that one vacancy appeared several times on the site. I have no objection to such a policy if the total refers to ‘unique’ vacancies and not to repeats of the same vacancy, as such an approach to the total might be construed as misleading as to the usefulness of the site.

As I have pointed out before, TeachVac consistently has more vacancies than the DfE site, and teachers wanting a job in either the state or private sector can find them on TeachVac, but not on the DfE site.

However, the largest mystery of all is why schools are still spending £75 million on recruitment advertising when there are better uses for the cash. Perhaps the teacher associations and those responsible for school governance and administration can tell me the answer as to why so much cash is being spent on recruitment advertising?