A new direction for education?

The speech from the Secretary of State, Mr Hinds, to the world Education Forum was interesting in several respects. This blog will reflect upon two points; technology and teaching and the curriculum.

I have long been an advocate of the use of technology to improve learning. Ever since I was responsible for technology hardware when teaching in the 1970s and bought a Sony video pack to record both PE lessons and rehearsals for the school play I wondered whether the age of didactic memory dependent learning was coming to an end? Of course it isn’t, as children need to learn and internalise the basic of literacy and numeracy as well as survival and communication skills and many other aspects of learning for life. But, I guess we don’t teach logarithms these days and many might no longer know their northings from their eastings yet successfully manage to navigate using their mobile phones: technology has meant changes.

Personally, I think the Secretary of State might want to start any quest for greater understanding of the role of technology in learning in the future of schooling with teacher preparation and the views it inculcates into new entrants. Do preparation course of all types from Teach First to a Russell Group university find space for thinking about the future. Are they helped by the DfE informing them of cutting edge research into learning and the use of technology? Indeed, does the DfE fund enough research projects into this area, especially to help raise the learning achievements of pupils with special educational needs? Can we close the gap for these children and enhance their life chances through a better use of technology?

Mr Hinds mentioned the curriculum in his speech and the recognition in business, where he was previously a junior Minister, of the importance of soft skills. What he didn’t mention is the importance of culture. In that respect, teachers with experience of the world of business can bring invaluable insights into the lives of pupils and the understanding for the many teachers that have progressed from classroom to university and back to the classroom. I don’t in anyway denigrate that pathway but, especially for the school leaders of tomorrow, there is a need to broaden horizons in a way that hasn’t bene possible for much of the past twenty years.

The Secretary of State might want to ask why the DfE has a target of training about 1,000 PE teachers, but only just over 200 business studies teachers. I don’t doubt the PE number is correct, especially if we are to provide the Olympic champions of the future and possibly ever win the football World Cup again as a nation. But, do we need more teachers of business studies in our schools? The sector failed to even meet the low target the DfE set using the Teacher Supply Model for 2017 trainees; it was missed by 20%. Yesterday, TeachVac www.teachvac.co.uk issued an amber warning for the subject to schools registered with them. Already, in 2018, sufficient vacancies have been advertised to mean there won’t be enough trainees to go around again this year. At this rate of progress, the trainee pool with be exhausted before the end of March, even earlier than last year.

Education needs to take both business and technology seriously: the new Secretary of State might be just the person to help them do so.

 

Teacher Recruitment; nationalised service or private enterprise?

So the unacceptable face of capitalism has raised its head again, with a Conservative Prime Minister once again facing questions about excesses in the private sector, much as Edward Heath, who coined the phrase,  did in 1973. The other parallels with 1972 are also interesting a rocketing stock market and a decision to be made about Britain’s relationship with Europe. Happily, the other scourge of the 1970s, high inflation, isn’t currently the same worry, although it has been replaced by the high price of housing, where the market has failed to produce enough homes of the right types in the right places to satisfy demand.

In an interesting side line on the debate about the role of the State in the provision of services, last week the DfE talked to an invited audience about the plans for their new vacancy service for schools. Although I wasn’t at the meeting, the idea of such a service has been discussed in a number of the previous posts on this blog ever since it first emerged as a suggestion in the White Paper of 2016. Following the meeting, the whole situation has left me more than a little confused. What the teacher associations make of the DfE’s actions must also be an interesting question.

Held at the same time as PMQ was taking place in the House of Commons chamber, where the demise of Carillion was fresh in the minds of MPs, the DfE meeting saw a Labour peer representing a commercial company at the same time that his leader was expressing views more sympathetic to the State running industries rather than the private sector. And if that weren’t curious enough, the education lead at the right leaning thinktank Policy Exchange must surely be wondering why the DfE is further empire building by moving into devising a recruitment service on top of the growing staff numbers supporting both the EFSC and the offices of the Regional School Commissioners. Better procurement, rather than a replacement state run service, would be what I would expect from John Blake’s analysis of the cost of recruitment to schools and the need to find ways of reducing it.

To some extent, I am not a dis-interested player, as TeachVac, the free national recruitment service for schools and teachers already does what the DfE is seemingly trying to provide for schools and at no cost to the public purse.

TeachVac also collects data about the labour market. TeachVac will publish its first report of 2018 on Wednesday of this week. This report will discuss the labour market for primary leadership posts during 2017. That report won’t be free, but if you want a copy email enquiries@oxteachserv.com For details of the vacancy service visit: www.teachvac.co.uk

Deeds not words please, Mr Hinds

So, the new Secretary of State has proclaimed his support for faith schools. Not surprising in view of his own education. Well, here is a challenge to Mr Hinds. Will he separate out schools run by faith groups with public money, but attended by a majority not professing the faith actively, and those schools run by the faith for their adherents?

The Church of England has long operated primary schools as the local schools for the village or community the school serves. As a national church and also the provider of education in many of these areas before the State became involved this has some rationale behind it. Parents in general value these schools, although many may be under threat from the new National Funding Formula unless enough attention is paid to their fortunes.

My question to the Secretary of State can be crystallised around the experiences of the Roman Catholic secondary school in East Oxford: St Gregory the Great. This school, according to the accounts of the Academy Company it is a part of, had only 30% professing Catholic Staff and 37% of its pupils as Catholics at the reporting point for the 2017 accounts. Two years ago, the school was put into financial special measures by the EFSC; last year Ofsted declared it inadequate. Another school run by the same Academy Company has recently also been declared inadequate. This week, when Ofsted paid a monitoring visit to St Gregory the Great, they will have found a school where the head and a deputy were removed at the end of the autumn term and another head placed in executive control from a different Catholic Academy Trust. So, Mr Hinds, how long do you give St Gregory the Great to improve and what are your plans if the Catholic Church cannot improve the school? The parents of non-Catholic pupils have a right to know what you are going to do to improve the education of their children. Will it have access to part of your £45 million fund?

You cannot blame the local authority. Indeed, you can look at the steps the local authority took to deal with another secondary school in the county declared inadequate at the same time as St Gregory the Great (see blog post, https://johnohowson.wordpress.com/2017/10/25/a-tale-of-two-schools/) The outcomes seem to be very different. Can the local authority access your fund as part of helping schools improve if no MAT volunteers to do so?

Mr Hinds, St Gregory the Great and the future of the Academy Company it belongs to, provide an early test of whether what you say in The Times newspaper are words not backed by actions or have the force of someone prepared to act on their beliefs.

I am passionate to see good education for all children in Oxfordshire. I hope you will help me achieve this aim by acting swiftly to raise standards at St Gregory the Great. By your actions shall you be known. A Minister of Education in the 1940s once intervened because a school wasn’t holding a daily assembly, despite its hall having been bombed and out of use. Intervene in St Gregory and reassure everyone the plan for improvement is workable. You can have the Ofsted report on your desk by Monday if you ask for it following their monitoring visit this week.

 

 

A National Vacancy Service

Tomorrow, the DfE is holding a meeting to brief recruiters about its plans around a service publishing vacancies for teachers and school leaders. In the light of the demise of Carillion, is this new service a move based upon foresight by officials of the need to protect services from private sector enterprises or a belief that State operated services can do the job cheaper than private companies?  This is an important issue, since there are many in the government and among its supporters that see nationally operated services, of the type a vacancy service would presumably offer, as little more than a return to recreating nationalised industries.

At this point I must declare an interest for new readers of this blog. Some years ago, I helped form TeachVac to provide a free national vacancy service for teachers and for schools to save money on recruitment advertising, through the use of modern technology to bring together schools with vacancies and those looking to apply for such posts. TeachVac www.teachvac.co.uk and its offshoot for international schools, TeachVac Global, www.teachvacglobal.com are now the largest since source for teaching posts in England and can help to attract teachers back to work in England. All at no cost to the public purse.

TeachVac also had the added bonus, of providing real time information on the labour market: something the DfE will no doubt also want to play up about their service. This week, TeachVac will have already a recorded record number new vacancies for teachers and school leaders since schools returned from holiday just over a week ago.

As I pointed out recently in the blog post about business studies teacher recruitment – blink and they are gone – a large proportion of vacancies recorded so far in 2018 are in and around London. As of yesterday, 58% of recorded vacancies in 2018 were from schools in London; the East of England or the South East with just 32% located in the other six regions. The percentage was the same for both vacancies in the primary and secondary sectors.

Is this because these areas are seeing the fastest growth in pupil numbers and are already adding new vacancies in expectation of their growing rolls? Is it because teachers in these areas are leaving in larger numbers. TeachVac Global is certainly seeing interest from teachers wanting to consider working overseas. Is it because these schools feel the new National Funding Formula doesn’t hurt as much as it could have done and they now feel more confident on their spending for 2018/19? There are other ways of answering these questions: TeachVac at least points out what to ask.

TeachVac will shortly be publishing two reports on aspects of the teacher labour market during 2017. One reviews primary school leadership and the other considers main scale vacancies in the secondary sector across England. Details of the cost and how to obtain them will be available on the TeachVac web site. As a free service, TeachVac is happy to discuss data provision for teacher trainers, schools, MATs, diocese, local authorities or indeed anyone interested in labour market real time data on teacher vacancies.

 

Not Full Circle?

In the early 1990s, I sat on Oxfordshire’s Education Committee. At that time, we were forced to outsource the county’s school meal service. The contract went to an offshoot of what was then CfBT,. After several changes of direction and contractor, the one constant was the need to outsource such services. With the coming of local management by schools, first grant maintained schools, then academies and finally all schools were allowed to do their own thing and decide either who to appoint or even to provide the meals service themselves. With the collapse of Carillion, the question is whether the wheel is now turning again and creating a climate for a politically controlled in-house delivery of services once again?  Of course, while schools retain the purchasing decisions, as the budget holder, there will never be a return to the previous system of a centrally imposed system.

In the early days of this blog, in 2014, I wrote about some of the issues facing councils and contractors, especially over the savings in staff costs -see https://johnohowson.wordpress.com/2014/07/28/private-or-public/ and I wonder whether another stage in the cycle of government contracting is starting to emerge. In the immediate post-war period of central planning, public bodies often ran most services. There was no profit element to consider, but cost controls were of variable quality. The Thatcher era saw a mass transfer of services to private companies, with an expectation that costs would fall. Maybe some did, but others didn’t and some benefitted from the proceeds of technological change that drove down costs, but didn’t create competition and didn’t always drive down prices.

However, when costs have been reduced, it is clear that the profit element in a contract is often paying for more than the risk involved in the enterprise, especially where it is services that are being provided. I recognised this when I set up TeachVac and the DfE presumably recognise it with their latest attempt to establish a vacancy service for schools and teachers. In education, the problem is that many of the budget holders, schools, are too small to gain purchasing power, except where they can purchase locally.

Can and should democratically elected local authorities play a part in providing services to schools? We shall see. There are clearly those on the right of politics that see State provided services as an anathema. Presumably, they are not happy with the DfE creating a publically operated vacancy service for teachers?  I have yet to see any opinion from them, but it is an interesting test of where they see the limits of state action?

Finally, back to the Carillion saga. Fortunately, Oxfordshire had been in the process of recovering the contracts for both construction and facilities management services outsourced in 2012 to Carillion. This is as a result of pressure from councillors of all political parties. From 2014, issues about school construction projects not meeting deadlines were regularly raised at political group briefings. Oxfordshire’s residents are fortunate that the County has no Party with a large majority and every incentive for opposition parties to hold the ruling group’s feet to the fire over the management of services. But, in education none of this solves the bigger governance issues around the two parallel systems of academies and maintained schools.

Another Oxford issue

Earlier this week the eyes of the country were on Oxford because of the story about issues with cancer treatments at the Churchill Hospital, the regional oncology centre. Locally, the Oxford Mail, the City’s daily newspaper, had at front page lead with concerns around one of the secondary schools in the city, St Gregory the Great.

Regular readers of this blog will recall a post about ‘a tale of two schools’ from last autumn. St Gregory the Great is a an all-through school under the auspices of a Roman Catholic Multi Academy Company, called the Dominic Barberi MAC. This is a group of Roman Catholic academies in Oxfordshire, of which St Gregory is the only secondary school. It might be described as the classic pyramid model of a MAT.

St Gregory the Great came into being when Oxfordshire remodelled the previous three tier system in the city into a conventional two-tier system in the late 1990s. A ecumenical upper school, St Augustine, was replaced, after heavy lobbying of the then School Organisation Committee by the Roman Catholic Church, with a Roman Catholic secondary school; St Gregory the Great.

For the first decade, the school lived an untroubled life, serving both Roman Catholics pupils and local children whose parents were willing to send them to the school. Problems started with the move towards academisation. The need for more primary provision in that part of Oxford meant a decision to create an all-through school with a new primary department. This resulted in a financial disaster when the school overestimated the funds it would receive from changing its age range. At the same time, absence rates in the secondary school were on the increase, and during a period of falling rolls, the school was not the top choice of schools within Oxford for many parents.

Eventually, in 2016, the government’s Funding Agency put the school in special measures and required a plan to eradicate the deficit. The head teacher was replaced. Eighteen months later the school was declared inadequate by Ofsted. Since then further problems have emerged. Many are of a longstanding nature.

In June 2014, I received the following response to a question at Oxfordshire’s Cabinet about attendance cross the county.

Supplementary:  Responding to a question on whether the Cabinet member would make representations to the school commissioner and Ofsted as to the very high non-attendance at St. Gregory the great school, Councillor Tilley replied that the School Improvement officer had been sent into the school to try and establish the underlying cause of the high absence rate.  She had further requested that an analysis of poor attendance be undertaken on a class by class and year by year basis. This has been successful in improving attendance in the past.  Should this not improve attendance, she would then consider contacting Ofsted?

Attendance fell in 2016-17 (Trust Annual Accounts, page 23) and remains a key issue for the school.

I want to see this school succeed, because it is needed for the pupils of East Oxford, whether Roman Catholics, pupils of other faiths or those of no faith.

However, it isn’t clear that the present system of governance is working. Who has the lead responsibility of turning around academies that are failing?

The regional School Commissioner – no obvious action on his part or interest from the Headteacher Board; the EFSC – since putting the school in special measures it hasn’t cured the ills of the Trust, just cut the deficit at the school and possibly imperilled the education of many pupils as a result?  Indeed the Trust accounts for 2017 point to procurement issues; lack of supporting receipts on credit card expenditure and a lack of timely bank reconciliations and insufficient evidence of review. (Trust Annual Accounts, page 32)

Ofsted – a second school in the Trust has now been declared inadequate, but Ofsted is powerless to act against the Trust as a whole. The Roman Catholic Church – the Church needs to prove it is concerned for the welfare and education of all pupils and is not trying to create a school only for Roman Catholic pupils with no concerns for the other pupils in the area leaving someone else to pick up the pieces. The recent removal of the head and deputy of the school over the Christmas holidays needs to be justified and an explanation as to the experience and expertise of their replacements to deal with the problems facing the school needs to be made clear.

The DfE has issued a statement to the media today saying that they are taking action, but it isn’t clear what they are doing or how they are operating, other than presumably some behind closed door discussions with the Academy Company and presumably the Diocese of Birmingham.

At the heart of this mess is the governance structure for academies and the ability of a Trust to act appropriately for the good of all. After all, only 37% of pupils and 30% of staff at St Gregory the Great are declared Roman Catholics according to the Trust annual accounts (page 21).

I declare an interest as a councillor in Oxfordshire, but one only has to look at the fortunes of the two secondary schools declared inadequate in 2017 by Ofsted for the issues to become glaringly apparent.

As the new Secretary of State was educated in a Roman Catholic school, he needs to tell his officials to sort out the problems at St Gregory the Great and across the school group. Otherwise, Oxford will have two national disaster stories about public service failures at the same time: not a record to be proud of for any government.

 

 

 

Not a surprise?

In my Review of 2017, I wrote that:

‘Although there have been changes in the junior ministerial ranks, the Secretary of State has served throughout the year and is now approaching the point in her tenure when she is in the zone where many politicians find themselves either changing jobs or being removed from office in a reshuffle.’

Lucky guess or just reading the political runes? I note that the TES expressed similar views, so perhaps the departure of Justine Greening wasn’t unexpected. Nevertheless, we must thank the now former Secretary of State for her calming period in office. If it survives, still no means a certainty, the National Funding Formula may be Justine Greening’s legacy from her time in office at Sanctuary Buildings. We now await the possibility of changes in the more junior ministerial ranks.

The new Secretary of State served on the Education Select Committee for a period after 2010 and we had this exchange when I gave oral evidence to the inquiry into attracting, training and retaining the best teachers, when I appeared as one of a panel of witnesses.

 Professor Howson: I can’t imagine that the CBI would be terribly happy if we took the whole of Oxford and Cambridge’s output to fill our 35,000 places. That is part of our dilemma. Yes, we want people who are as well qualified and able as possible, but we are not competing in a vacuum, and society as a whole has to decide where it wants to put teaching in terms of the competition for graduates.

Q149 Damian Hinds: Gosh-most people would say that teaching should be very near the top. McKinsey, BCG and Goldman Sachs can fight their own battles, but in society, we want teaching to be very high up on that list of priorities, don’t we?

Professor Howson: Then this Committee must recommend that the Government take actions to achieve that. As someone has already said, pay may well be one of those actions.

Q148 & Q149 https://publications.parliament.uk/pa/cm201012/cmselect/cmeduc/uc1515-ii/uc151501.htm

It will be interesting to see how quickly Mr Hinds acts to deal with the problems over teacher training numbers discussed in this blog and elsewhere during the past week. Perhaps he might like to create a specialist group to advise him on possible ways forward. I am sure that with his track record on social mobility including his role in the APPG on social mobility, he will find many willing to offer help.

Apart from teacher supply issues, Mr Hinds will need to look at the governance of the academy sector and how it relates to the remaining maintained schools. Having been educated in a faith school, he will not be unaware of the role such schools play in our system despite the increasingly secular nature of much of modern society. They may offer a model for cooperation that could plot a path to a unified system working towards the goal of greater social mobility that works not only for potential university graduates but for apprentices and everyone else in society.

Reflections on 2017

This has been an interesting year in education. 2017 started with great anxiety over the proposed new common funding formula for schools. The government’s original version left many rural and small schools out of pocket and losing actual cash. The revised version just left them out of pocket. Indeed, from government data released in December, it seems secondary schools have been dipping into their reserves for the past three years; many primary schools are now having to do so as well.

The other key topic of interest a year ago, the creation of new selective schools, has fallen victim to the unexpected outcome of the general election. Apart from Brexit, it seems any contentious reform is not now being contemplated.

Selection as a topic has been replaced by social mobility as the key goal of government. Unfortunately for many areas, the funds are largely being targeted at key ‘opportunity areas’ that look suspiciously like the Education Action Zones once championed by the Blair government in the 1990s. Smaller pockets of deprivation, as can be found in many parts of the country, seem less likely to attract much if any additional funding above the Pupil Premium and free school meals.

There are worrying signs, including in the Report of the Chief Inspector, that some schools may be actually frustrating social mobility by offering challenging pupils the opportunity to be home educated or on a reduced timetable. Many of the parents do not have the background to challenge these decisions that can blight a child’s possible future almost as much as the alternative of a permanent exclusion.

Although there have been changes in the junior ministerial ranks, the Secretary of State has served throughout the year and is now approaching the point in her tenure when she is in the zone where many politicians find themselves either changing jobs or being removed from office in a reshuffle.

Teacher workload, pay and recruitment have once again dominated the teacher associations concerns during the year that has also seen the creation of a new association, with the coming together of the NUT and ATL.

The dead hand of the revolution initiated by Mr Gove, when he was Secretary of State, still affects schools, especially in the design of the curriculum and examinations where reforms take several years to reach full implementation.

The most worrying outcome of 2017 for schools was that following the general election spat between Labour and the Tories over university tuition fees, some £800 million appeared in the budget Red Book for student fee initiatives. That’s money that could have been spent in schools, FE or early years now diverted to the already most highly funded part of our education system.

So, what of 2018? Might we see a resolution of the academy and maintained school divide? Will the DfE really launch a free vacancy service in time for September 2018 and what will be the response of existing players if they do? How will the DfE save money to pay for social mobility programmes?

Above all, will the teacher supply crisis reach its zenith in 2018 and will the depressing numbers entering teacher preparation courses in September 2017, coupled with increases in school rolls, create a real sense of urgency to do something about the problem?  Perhaps the pressure on school budgets will finally mean secondary schools are really forced to cut teaching posts and the shortage of trainees won’t matter. Time will tell.

Workload matters

The NfER has issued the third in their series of research updates on teacher recruitment and retention https://www.nfer.ac.uk/publications/NUFS04/ – scroll down the page for the download of the report.

The headline finding is that ‘on average, teachers’ pay doesn’t increase after they leave’. The authors suggest that this means leavers are not primarily motivated by increased pay. ‘Teachers appear to be more motivated by improved job satisfaction, reduced working hours and more opportunities for flexible working’. This research chimes with my long-held view that there are three key factors in ensuring sufficiency in the teacher workforce: pay; conditions and morale. A government might be able to underplay one element, but to affect all three is to ensure a teacher supply crisis by increasing departure rates to a level where numbers leaving cannot be replaced by new entrants.

Looking deeper into the NfER research, it is interesting to see the three groups used on page 5 of the report as the main outcomes for departure. 43% of leavers from state schools remain in schools, with the bulk switching to teach in the private sector. Only 1.6% in the NfER study become teaching assistants. This is low compared to the 15% NfER found in another study using a different cohort of interviewees.

Overall, only 10% of teacher leavers went into other employment, with a further 5% becoming self-employed. This latter group are rather confusingly included in the economically inactive group of outcomes in this study. If anything, this whole group may be a smaller proportion than in the past when there were more active local advisory and inspection teams and more money was being spend on supporting professional development and research creating more job opportunities. However, there will always be a need for some people with a teaching background to move into other careers. As with the switch to teaching in private schools, it would have been helpful to try to assess whether the percentages discovered in this survey were increasing or declining over recent times?

Finally, the percentage leaving the labour market and becoming economically inactive amounted to 49% of the total, with retirement account for 29% of the total for this group. Perhaps more significant was the 4% that reported being unemployed. Was this due to a partner’s move to an area where there were fewer teaching opportunities or down to having had enough of teaching as a career and taking stock before moving on? More analysis of this group would be illuminating, especially their profile and locations.

What is clear, as the National Audit Office reported earlier this year in their report, is that reducing departures from the profession helps alleviate the need to train more new entrants. The NfER research might have made it clearer that their study used data from a period when secondary school rolls were falling; it is interesting that they don’t have a category for ‘made redundant’, perhaps these teachers are in the ‘unemployed’ group.

With school rolls now on the increase, the messages from this research takes on a greater urgency and, as others have said, the use of part-time working opportunities for an increasingly female dominate classroom teacher workforce in secondary schools is becoming an area where schools now need to pay particular attention to what they can offer staff as it may help to retain some teachers. But, on the evidence of this study, the gain won’t be large. Even so, it is a necessary move.

 

 

New Job: Careers Person

The news that the DfE is again taking careers education more seriously than it has done in recent years must be welcomed. We still have a long way to go to return to the idea of work experience for all and encouraging primary schools to talk about the world of work, but what is now being proposed is a start. The former programmes cost a lot of money and were of variable quality. At least not much money is being spent this time around, presumably because the government hasn’t actually got it to spend.

The £4 million of funding won’t go very far if spread evenly across all secondary schools; perhaps £250 per year group if a school is lucky. Even if the cash is only going to 500 schools, then that still won’t be enough to buy even half a teacher’s time, let alone other costs.

Curiously, £1 million more is being spent with the private sector on 20 career hubs bringing together a range of partners. What is missing from the announcement by the DfE is the part that IT will play in this new world of support and encouragement.

Inevitably, the term social mobility creeps into the DfE’s announcement. At the rate the term is being used these days it will soon join a former Secretary of State’s observation that ‘everyone must be above average’ as a meaningless terms trotted out at every opportunity to show an awareness of the divide between those at different levels in society.

There wasn’t any mention of entrepreneurship in the announcement that seemed to equate careers advice with obtaining the right qualification. Working life can and should be more than deciding whether you want to work with people, things or numbers. What sort of environment you will be happy in can also be important, especially as young people don’t seem to have the same degree of work experience at weekends and during the holidays as was available to former generations?

Perhaps what is missing is a motivational social media campaign to stir young people into action; not to do more to them, but to inspire them to do things for themselves. What is also missing is the recognition that areas of the curriculum have been decimated by the actions of successive politicians. Design and technology, music and even the other creative arts subjects may play important parts in the lives of our young people if artificial intelligence really does wipe out a whole range of existing careers over the next twenty years.

Because, 20 years ago few of those reading this post would have had an email address; a mobile phone or even a computer capable of much more than word processing. I don’t know what the new jobs will be; games developer is one that didn’t exist when I was young; there weren’t data analysists to the same extent either, and the whole social media revolution has created opportunities for some to make money from blogging, unlike this author that just does it out of interest.