What the first 1,000 headteacher adverts tell us

Between the DfE vacancy site – the DfE claims 98% of schools now use their site – and other leading job boards, I have collected details of 1,000 vacancies for headteacher posts advertised since the start of August 2025.

In the past, the three months from January to March were the most active months for headteacher vacancies, and that may well prove to be the case in the 2025/26 school year.

If the present level of vacancies continues as expected, then the annual total for headteacher vacancies will be around the 1,500 mark for 2025/26. The exact number will depend upon the number of schools that fail to make an appointment after advertising a vacancy and re-advertise.

To some, extent the degree of re-advertising that occurs will depend upon the mix of schools seeking a new headteacher, and the size of that sub-pool. However, the larger the number in the pool, the easier it is to predict trends.

What can be deduced from the first 1,000 vacancies this school year?

As expected, primary schools dominate the list, accounting for 628 of the first time vacancies, and 64 of the re-advertisements – a re-advertisement rate of 10%. Secondary schools accounted 182 first time vacancies, and 16 re-advertisements, a rate of nine per cent, and higher than I would have expected.

In view of the concerns over SEND, it is unfortunate that the 72 first time vacancies for headteachers of special schools have already produced some 21 re-advertisements, a rate of 29%, including a couple of schools that have re-advertised twice.

Interestingly, none of the 13 First schools, and none of the 21 infant schools with a recorded vacancy has seen a re-advertisement to date. In the past such vacancies have proved challenging to fill. This is still the case for junior schools headteacher vacancies, where the 38 vacancies have already generated four re-advertisements.

Nationally, the re-advertisement rate overall stands at 11%. However, that percentage already masks some regional differences.

Region RE-ADVERTISENTS 1ST ADVERT % RE-ADVERTISMENTS

SE7997%
SW81038%
WM91088%
YH1311811%
NW1512512%
EM119412%
L159915%
EE1911017%
NE43113%
ENGLAND10188711%

The percentage for the North East is affected by two special schools that have re-advertised. London, and the area to the north and east of the capital has seen the highest level of re-advertisements so far, although re-advertisement rates for schools to the south and west of the capital are, to date, much lower.

Faith schools have found recruiting a new headteacher more challenging than non-faith schools. Church of England schools have a re-advertisement rate of 13%, and Roman Catholic schools, one of 16%, compared with the overall rate of 11%.

I had wondered, with vacancies being viewed on-line these days, whether it was a smart move to advertise a vacancy in December, as perhaps candidates might use the holiday period to start job-hunting.

An analysis of the 136 vacancies tracked as appearing for the first time in December, shows that 19 schools, or 14%, have had to readvertise their vacancy, so although no longer expensive in terms of placing a vacancy on the DfE website, ‘the early bird does not always seem to catch the worm’.

Finaly, the highest starting salary recorded so far is £140,000, and 90 schools have offered a starting salary of more than £100,000. At the other end of the scale, the lowest starting salary in an advertisement for a headteacher was £51,773.

Despite staring salaries in excess of £100,00, some 14 of these schools have re-advertised their vacancy for a headteacher. Money, it seems may not be enough to attract a suitable applicant for some schools.

Challenging schools still find keeping a headteacher challenging

Alongside the White Paper, published today by the DfE, The DfE also released a document entitled Schools, school workforce and pupils statistical analysis 2026 Schools, school workforce and pupils statistical analysis 2026

Within this document, I was interested to see a discussion of headteacher turnover by Pupil Premium Decline. This showed that for both primary and secondary schools, but especially for secondary schools, turnover of headteachers was more likely where Pupil Premium levels were higher. Thus, in Band 1, – most deprived – 8.7% of secondary school headteachers changed between November 2024 and November 2025. This compared with just 2.3% of headteacher vacancies in secondary schools in Band 10. The data was taken from the DfE’s own database of teacher records and the School Workforce census.

Readers of my post of yesterday, won’t be surprised by this piece of research Headteacher: recruitment bonus – good value or not? | John Howson

Interestingly, in September 2002, the then NCSL (National College for School Leadership) published a piece of research on headteacher turnover that I conducted for the College. ‘Staying Power: the relationship between headteachers’ length of service and PANDA grades. (PANDA grades were a measure of a school’s performance and schools were graded from A* to E*).

My research looked at secondary schools with either A* or A grades and compared them with schools with E* or E grades.

The research was based upon an analysis of vacancy advertisements for headteacher posts at these schools.

As with today’s research finding, in 2002, A* schools had the greatest percentage of headteachers with more than six years of service, and E* schools the smallest percentage of headteachers with more than six years f service at that school. There were 785 A*/A schools and 780 E*/E schools in the survey.

There was also an association between the PANDA grade and readvertisement rates. 8% of A* vacancies for a headteacher were re-advertised compared with 14% of E* headteacher vacancies, and 49% of schools rated as E.

As headteachers often move from headship into retirement, the age profile of the teaching profession is a factor affecting turnover. A younger profession means fewer headteachers reaching retirement age.

However, the thesis that the more challenging the school, the shorter the term of office of a headteachers, still seems as credible today as it was half a century ago. Whether the government’s policies as foreshadowed in the White Paper will help to change this pattern of turnover and length of service will be interesting to watch.