Tag Archives: publishing

Debate about Oak Academy

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There is to be a short debate in the House of Lords this afternoon, initiated by a Conservative Peer, about the creation of the Oak Academy to provide government funded resources for schools to help teach the curriculum. The House of Lords library has a helpful briefing note ahead of the debate Oak National Academy: Impact on the publishing and educational technology sectors – House of Lords Library (parliament.uk) I find the debate about the Oak Academy interesting in the light of the lack of any concerns about the government’s creation of a recruitment portal and control of the ITT application process.

Clearly, control of the curriculum through a body such as the Oak Academy can have implications for the publishing and technology industries that are both sectors that are large export earners for the education sector. This debate reminds me of when the same sector challenged the BBC over their potential control of education resources in the early days of the internet.

I will be interested to see the arguments put forward on both sides today. I am sure that there will be concerns that Ministers can direct schools to use Oak generated resources, and ensure that the values imbedded in such resources contain values approved by the current government. What might this government and a Labour government have to say about lessons generated by Oak Academy in such circumstances on the issue of industrial relations and the right to withdraw labour in any dispute between employer and their employees in history materials generated by the Academy.

Similar arguments were current when the Education Reform Bill in the 1980s mandated a National Curriculum. The concerns were around the powers of any Secretary of State to dictate to teachers what to teach and how to teach it. Of course, since then, we have seen Ministers dictate on phonics and multiplication tables, and schools being forced to follow the ministerial line even when authorities question its validity.

The Oak Academy started with good intentions during the covid pandemic, and removing the profit element, could produce materials at a lower cost than the private sector. Lower costs would be helpful to schools, but there does need to be effective oversight of materials being produced. There is also the issue of whether schools should be compelled to use Oak Generated materials? I am sure that these and other issues will be raised in today’s debate at Westminster.

As the chair of TeachVac, www.teachvac.co.uk the job board for teachers established before the DfE vacancy site was even considered, I can see the concerns of the industry about the loss of income from a lucrative sector that always needs new resources. However, there is a need for a wider debate about the role of government in state-funded education in a democracy, and that debate is more important than just the possible loss of business to existing providers. We cannot ignore the fact that ‘values’ are implicit in much of what we both choose to teach and how we then teach it.

DfE announces a bit of history

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Last week, the DfE published the annual results of revenue related exports and transactional education activity in 2018. That now seems like a different world. https://www.gov.uk/government/statistics/uk-revenue-from-education-related-exports-and-transnational-education-activity-2018

Still, 2018 was a good year for education experts, with even the Further Education sector reversing the downturn of previous years and experiencing upturns in both fee income and income from living costs: albeit only by small amounts. Still, this was the first upturn in FE exports since 2010, the year when I think the data for the time series was first established.

Overall, across all areas, there was a 10% increase in export activity and a slight fall of 0.8% in transactional education activity in 2018

Higher Education once again earned the lion’s share of the income, accounting for 69% of all exports and transactional education activity in2018.  This was higher education’s largest percentage share, and some 9% more than their share in2010.

Further Education and English Language Training have been the main losers of market share since 2010, although both recorded upturns is 2018. ELT increased its market share by one percent to eight per cent. However, FE still saw its market share remain at one percent in 2018.

Independent schools market share reduced from five to four per cent at the end of 2018, back to their share in 2010. However, this was largely due to the strong showing from the higher education sector during 2018.

Transactional education activity, where the exports are delivered overseas through ventures such as satellite campuses and overseas consultancy lost ground in 2018, falling back to only 9% of total activity.

Among sub-sectors, equipment sales were strong in 2018, but educational publishing failed to maintain the growth witnessed in 2017. Most of the higher education student growth was, perhaps not surprisingly, in the non-EU student sector of the market. The latter remained stable. What will happen to this income stream in 2021 and future years will be interesting to observe, but it might be 2025 before data are published that reveal any trend post Brexit.

These figures may well be the penultimate in a run of good years for exports. There is little reason to believe that 2019 will not have produced further growth, although EU higher education income might have slowed down. Come the 2020 data, the results might be different. Will new income from distance learning have been sufficient to offset losses elsewhere resulting for the covid pandemic affecting the second half of the year?

Perhaps now is the time to remove overseas students from the immigration statistics, at least for those on first degree courses, even if not for sub-degree and postgraduate level courses where monitoring might be more challenging?

Still, let’s congratulate a successful export drive in 2018, and hope that covid and Brexit between them create new opportunities rather than decimate an otherwise successful sector of the British economy, since these are UK numbers and not just for England.

Exploring Teacher Recruitment and Retention

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This book is sub-titled Contextual Challenges from International Perspectives, and is jointly edited by Tanya Ovenden-Hope and Rowena Passy Itis to be published by Routledge on the 2nd October. The ISBN is SBN 9780367076450

I doubt whether many will want to buy it outright with even an e-book price of over £30. However, I mention it here for two reasons. Firstly, the authors asked me to write what has become the opening chapter. In it I discuss the history of teacher supply at the national level since 1970 within the context of my own career during the past half century.

Secondly, reading the book makes it obvious why I prefer to write blogs than books or academic articles about such a fast moving environment as the labour market for teachers. This book is now as much a work of history as it is a discussion about current policy, since the world of teacher recruitment has been changed by the pandemic.

Indeed, we are unlikely to see a return to conditions of widespread teacher shortages for at least a few years, however much of a -V- shape the recession we are now entering turns out to be. The opposite was, of course, the case when this book was being crafted.

I never envy the authors of a collection of chapters by different authors. Ensuring academics meet deadlines is a thankless task. This is the second time I have contributed a chapter to a book where the time between commissioning and publication rendered the original text not fully fit for the original purpose.

It would be interesting to bring together the various posts about teacher shortages on this blog and compare them with articles I wrote during periods of plenty in the labour market as part of my contributions to the TES during the first decade of this century.

There is one group that may find the book worth purchasing. The group is those successful in tendering for the DfE’s longitudinal survey of teachers designed to underpin their currently outdated Recruitment & Retention strategy. Those designing the survey for the DfE might like to link my previous post about the OECD data with the level of vacancies due to maternity leave currently being advertised on both TeachVac and the DfE’s vacancy site.

A Minister for Education Trade?

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Following on from the general election last Thursday, the period of Purdah has come to an end and the routine of government has re-started. This includes the publication of a whole swath of education statistics.

One set of statistics published during Purdah was the annual update on the United Kingdom’s annual revenue from education related exports and transnational education activity. Post Breixt, this part of the service sector is going to continue to be an important part of our economy. The data published related to the calendar year 2017, so almost two years ago. The statistics can be found at https://www.gov.uk/government/statistics/uk-revenue-from-education-related-exports-and-tne-activity-2017

As in the past, the higher education sector dominates the data, accounting for two thirds of the revenue. Changes at the overall percentage level tend to be slow, but it is clear that the further education sector now contributes little by way of expert revenue, recorded in these statistics as accounting for just one per cent of revenue. In, 2010, it accounted for six per cent. After the issue of bogus college that harmed this sector, there does seem to be room to explore whether there might new avenues of export generated revenue around the area of teaching and learning in the skills sector that could be led by the further education sector.

English Language training has been the other sector in decline in terms of export revenue; down from 14% of revenue in 2010 to 7% in 2017. In cash terms this is a decline from £2,230 to £1,570 (both to the nearest £10 million). However, there has been continued limited growth in this sector from transnational revenue earned overseas.

The independent school sector in the United Kingdom has increased its revenue, as has these schools contribution to transnational education. This is presumably due to the number of overseas campuses now in operation by schools. However, this sector only contributes some five per cent to total revenue.  Even so, this is five per cent that might have disappeared has the outcome of the general election been different.

Amongst education products and services, growth between 2016 and 2107 was steady, with equipment sales showing the strongest growth year on year, and a 20% growth over two years.

In terms of higher education, the bulk of fee income originates from students arriving from outside the EU, so this should not be at risk after the United Kingdom exists the EU in 2020. Whether EU income changes as a result of our exiting the EU won’t be obvious in this dataset until probably 2022 or even 2025 when existing EU students have completed their courses. However, any changes in research funding will most likely become apparent much sooner. In these figures, research income is not differentiated between EU and non-EU sources, so it is not possible to calculate the likely outcomes from the UK’s departure from the EU.

Education is an important and growing part of the United Kingdom’s expert drive, and I am sure that the new government will recognise this fact and want to ensure that as much as possible of the growth is directed to areas away from London towards parts of the United Kingdom that can benefit from this economic activity in their localities. Perhaps there should now be a Minister for Education Trade in the new government?

Read and reflect

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The news this morning that Johnston Press might collapse, carried on the BBC web site, is a further sign of the changes being wrought by technological innovations on our world. Both the retailing and publishing industries have been badly affected by the arrival of the internet. Nobody cannot say that they didn’t see the changes coming, especially in publishing. I recall, about the time that Rupert Murdoch sold the Times educational supplements, seeking out a book he had mentioned in a speech to a gathering of the great and the good of the world’s press. In the book was a chart showing changes in the readership of newspapers by different age-groups after the arrival on the scene of first radio and then television. A third line suggested what the arrival of the internet might also do to print news readership.

Interestingly, a couple of years before that speech, in the autumn of 1997, just after I quit being the government’s Adviser on Teacher Supply, I had written a report for the management at the TES about the possible effects of the internet on teacher recruitment advertising in print publications. The reason I recall this was because it was the first commission that Education Data Surveys ever received. Even at that time, some school districts in the USA were already looking at on-line recruitment possibilities and the New Zealand Government was already featuring vacancies in the government’s Education Gazette, as it still does today.

So, twenty years ago, the writing was already on the wall for those that wanted to read about the future. The TES wisely set up an on-line site for teacher vacancies and ran it in parallel with the print edition of the paper for many years. When News International sold the supplements, it was probable that recruitment advertising could cover the debt created on the purchase of the company. The key question was, how long could print advertising service the debt?

So long as the government at Westminster stayed away from the market, the TES always had a sporting chance to create a strategy to move its monopoly position with schools for recruitment advertising into the new world by offering great service at a price that reflected the lower costs of the new technology. But, if it squandered that brand loyalty, then its future would always be more challenging.

TeachVac was established as a free vacancy service more than four years ago to show how a low cost service could embrace the best of the new technology. Far cheaper to operate than either the TES or the government’s latest foray into vacancy advertising for teaching posts, TeachVac still demonstrates how existing paid for teacher vacancy platforms need to keep ahead of the curve.

I have no doubt that over the next few months we could see something happen at the TES. After all, it was put up for sale by its US owners in June, see https://johnohowson.wordpress.com/2018/06/21/interesting-news/ after the 2017 annual results recorded a loss for possibly the first time in its history. There has been no public news of a sale almost six months on. Could the TES possibly go the way of the Johnston Press? I have no way of knowing. However, over the next few weeks as the owners evaluate both the 2018 draft accounts, plus the management reports from this term’s business, they will presumably be looking to what the future will hold. The Johnston Press restructuring came only a month after an attempt to find a buyer.

Even in this modern world, I firmly believe that there is a space for a successful and profitable on-line news, features and recruitment vehicle for the education world, operating in the private sector. How that will emerge may be as interesting and as uncomfortable a journey as British politics is today.  Top class journalism, a top class understanding of the on-line environment and where it is heading, plus a real awareness of the education scene and the labour market that creates so much of the potential revenue even today, will, I believe, be absolute necessities for success.

Buy British education

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At the end of July the DfE published a research report into ‘the UK revenue from education related exports and transnational education activity 2010-2014’ https://www.gov.uk/government/publications/education-related-exports-and-transnational-education-activity The higher education sector is by far and away the largest contributor to revenue in this sector, increasing from 60% to 66% of the total income during this period.

Non-EU student income across the higher education sector increased by around 30% in current prices from £6.56 billion to £8.55 billion between 2010 and 2014. Income from research and other contracts rose by around 56% in current prices from £0.77 billion to £1.19 billion over the same period. Interestingly, income from both the further education sector and from English Language training fell during this period. The latter, it is said, because courses were shorter in length, thus providing lower fee income. The FE sector now accounts for just two per cent of overseas income. Some of the reduction may have as a result of the crackdown on private colleges and potential visa applications from those that after entry didn’t actually become students.

Independent schools witnessed a 28% growth in income from their UK based operations. They will also have benefitted from the return to the UK of any profits from their overseas campuses established in recent years. The transnational income for the schools sector increased by some 47%, based upon an estimate of the trend data. The local spending associated with this type of activity is excluded from the figures when calculating the transnational revenue figure.

Education publishing, the most mature of the product sectors selling education overseas, saw only an eight per cent growth during the period 2010 to 2014, whereas education related equipment sales increased in revenue terms by 20%, based on the estimate of trend data and education-related broadcasting by nearly a third at 31%. Publishing may find it hard to grown in the future, especially if students continue to switch from paper to on-line sources for information and learning materials. Books generally carry a much high profit margin than resources in new technologies in the same way that print advertising is more profitable than on-line for many publishers.

After BREXIT, the value of EU sales will be added to those generated in the rest of the world. This should pride a one-off change even if registrations from EU students and sales to schools and students in EU countries actually fall post 2019.

Education exporting is an area where both the Business Department and the DfE need to work closely together to encourage exports of educational goods and services and to support both education trade bodies and individual exporters. Fortunately, there is plenty of demand, as is shown on the government’s exporting web site.  However, the range of countries is quite narrow and excludes large sections of the world, especially in the Americas.

There are new potential sources of income such as those from on-line courses increasingly provided by both universities and private sector trainers. This could provide some companies with a lucrative new form of income that allows them to export without ever leaving the comfort of their home base.