Marketing matters

TeachVac, the free recruitment site for schools and teachers, www.teachvac.co.uk is having a bumper August in terms of visitors. That’s not really a surprise, as Teachvac has upped the marketing budget to widen our reach even further than the record numbers of teachers reached during the recent peak recruitment season. The months between March and June witnessed records being broken every month.

August is a good time to market to teachers as they are often interacting with social media and may have more time than at other points in the year, apart from that week between Christmas and New Year.

TeachVac staff are also busy working away at updating all our information about schools. What was Edubase – now GIAS, ‘Government Information About Schools’ – seems to contain a proportion of errors. Most are trivial, names not yet updated or re-brokered academies were the data hasn’t caught up with the change. But, there are a small number of more serious issues, such as the primary school listed as a post-16 establishment and the multi-academy trusts where all schools are listed under the central office site, making it difficult for parents to know where each school is located and possibly skewing the data associated with the school that can affect the results for several different geographical areas.

Once TeachVac’s staff have completed their update, we will see if the DfE is interested in knowing of these issues? As it is a free service to schools and teachers, should TeachVac make a charge for such a service to the DfE?

On a different but not unrelated front, BERA, the British Education Research Association will publish a blog from 2016 posted on this site that I wrote about school recruitment differences across the country. This will form part of a new series BERA is promoting. I will provide the link to their site on the 5th September when it becomes active. It may also be possible to provide an update on the situation in 2018 to compare with the outcomes in 2016 what I wrote two years’ ago.

Next week will also see the August data from UCAS about recruitment to postgraduate teacher preparation courses starting this September. Although not the final figures, the August numbers do provide a clear direction of travel for the 2019 recruitment round. I hope to publish a three-year comparison of the August figures along with the regular monthly commentary.

 

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