Following suggestions that the DfE might pay a £15,000 recruitment bonus/golden hello to encourage people to take the role of headteacher in a challenging school, I though I would look at the most recent data regarding schools failing to appoint a new headteacher at their first attempt.
The data covers 789 schools that have advertised for a headteacher between 1st August 2025 and the 20th February 2026 on their the DfE vacancy platform or since 1st January 2026, the tes jobsite as well.
Of course, some schools still have active vacancies that have yet to reach their closing date, so the data are probably an underestimate. The 789 is lower than might be expected number of vacancies from looking at historical data. Is it possible that some MATs no longer advertise headteacher vacancies nationally?
Anyway, there have been 80 schools that have so far readvertised their headteacher vacancy. Of these schools,
50 were primary schools
14 were secondary schools
16 were special schools
13 were Roman Catholic Schools
17 Church of England
2 other faiths
48 Not faith school
Regionally, the picture is as shown in the table.
| REGION | READVERT | ADVERT | % READ |
| SE | 5 | 89 | 6% |
| SW | 6 | 91 | 7% |
| WM | 8 | 101 | 8% |
| YH | 10 | 108 | 9% |
| NW | 12 | 107 | 11% |
| EM | 10 | 81 | 12% |
| L | 12 | 92 | 13% |
| EE | 13 | 97 | 13% |
| NE | 4 | 22 | 18% |
| ENGLAND | 80 | 789 | 10% |
The North East data shows how percentages can be misleading as two of the four schools are special schools. Without those two schools, the percentage drops to a below average 9%.
A bonus of £15,000 might look attractive to someone thinking of a headteacher post in a primary school, but with many secondary headteacher vacancies being advertised with a starting salary in six figures, would £15,000 be enough to attract candidates to apply for the vacancy? How does it compare with subject bonuses for working in such schools?
A review of the 14 secondary schools for percentage pass at Grade 5 in English and mathematics from the DfE website, shows a range of outcomes
| 22.8 |
| 27.0 |
| 32.9 |
| 33.5 |
| 38.5 |
| 39.5 |
| 40.2 |
| 43.7 |
| 49.8 |
| 51.3 |
| 51.5 |
| 62.3 |
| 64.6 |
| 83.5 |
However, it would suggest that re-advertising secondary schools do appear to have below average outcomes. However, four of the schools posted their vacancy just before Christmas, and that might be more of reason for the re-advertisement than their GCSE score, that is unless the school has to re-advertise for a second time after an early 2026 re-advert.
Special schools do seem to have difficulty attracting a head teacher, so a bonus there could potentially be useful as an inducement, especially as taking such a headship often involves a house move.
Overall, if the scheme just covered secondary and special schools, it might cost the DfE around £1 million a year. Add in primary schools, and the cost could be much higher.
However, it does seem clear that a school’s results may not be the only barrier to a school recruiting a headteacher easily.
There needs to be certainty that there are sufficient candidates will, able and experienced enough to move into headship. There the DfE certainly has a role to play.